Updated 2026-08-18

Privacy Policy

Overview

AutoCity LLC dba Apex BDC ("we"), the publisher of the Apex BDC dealership operating platform, describes here how we handle personal information for dealerships and their customers.

Information we collect

Account information, dealership records, leads and conversations you import or generate, billing details, and technical telemetry from the product.

How we use information

To operate the workspace, route leads, send messages on your behalf, generate operational reports, and improve the product.

Text messaging and phone numbers

When a dealership uses the Apex BDC platform to send text messages, the consumer's phone number is collected by the dealership at the point of opt-in and processed by Apex BDC on the dealership's behalf. Consent details, including the source, timestamp, and opt-in method, are retained with the lead record in the dealership's CRM.

Consumer phone numbers and text messaging data are not sold, rented, or shared with third parties or affiliates for marketing purposes. Phone numbers are used only to deliver messages the consumer opted in to receive from the participating dealership.

Consumers can opt out of text messages at any time by replying STOP to any message from the dealership. Full messaging terms are available at apexbdc.ai/messaging-terms. Details on how consent is captured are available at apexbdc.ai/sms-consent.

Sharing

We share data with subprocessors required to deliver the service (hosting, telephony, email). The current subprocessor list is available on request to legal@apexbdc.ai. We do not sell personal information.

Mobile opt-in data and phone numbers collected for SMS or text messaging are not shared with third parties for marketing purposes. Text messaging originator opt-in data and consent will not be shared with any third parties.

Data retention

We retain workspace data for the life of your subscription and a 30-day export window after cancellation, then delete or anonymize.

Your rights

Account owners can export, correct, or delete workspace data on request. Consumer rights requests are honored under CCPA, CPRA, and applicable state law.

Contact

privacy@apexbdc.ai. AutoCity LLC dba Apex BDC, 585 Chestnut Street, Union, NJ 07083