Pricing

Pricing built around your dealership.

Apex is configured around your lead volume, how many rooftops you run, the workflows your team already follows, and which conversations you want covered by text, phone, or both. That's why there isn't a shelf price: the right number depends on what your store actually needs.

No setup games · No pressure calls · Straight answers

Apex BDCApex BDC platform
Configured per store
One platform, priced to your volume.

Everything below is included. What changes between dealerships is scale and configuration, not which parts of the product you get.

SMS and phone follow-up

First response and ongoing follow-up on the channel the buyer used, inside your store's hours and tone.

Lead conversation management

Every thread in one place, with history attached, so nothing restarts from zero.

Appointment workflow

Setting, confirming, and reminding, with the holds your desk actually keeps.

Team visibility and handoff

Clear ownership, escalation rules, and a thread that lands with the right coordinator.

Dealership-specific configuration

Sources, rooftops, routing, hours, and language configured around how your store runs.

Implementation support

Guided setup with your CRM and phone system, plus a check-in cadence after go-live.

Talk to our team

Get a tailored recommendation and implementation plan.

Replay last week
See what last week actually cost you.

During the walkthrough, Apex can replay a week of your real leads and show where responses were late, which conversations stopped, and how many appointments were realistically available.

Leads reviewedOne full week
FlaggedLate or missing first response
FlaggedQuestions never answered
EstimatedAppointments left on the table

Your data stays yours. Nothing is sent to your customers during a replay.

Common questions

Straight answers before you talk to anyone.

How is pricing set?

It's configured around your monthly lead volume, number of rooftops, the channels you want covered, and how much workflow configuration your store needs. We give you a single number after a short conversation, not a menu you have to translate.

How long is the contract?

Terms are agreed up front and written plainly. Most stores start on a straightforward annual agreement with a defined ramp period, and multi-rooftop groups can phase stores in as they go live.

What does onboarding look like?

A guided setup with your team: CRM and phone connections, source mapping, hours, escalation rules, and message review. A single rooftop is typically live in about a week.

Which systems do you integrate with?

Common dealership CRMs, DMS platforms, and phone systems, plus your lead sources. The current status of each integration is published on the integrations page. If something in your stack isn't standard, we'll tell you honestly what it takes.

How does Apex measure performance?

Time to first response, appointments set and shown, follow-up completion, and where conversations were handed to a person. The same numbers your managers already run the floor on.

Tell us how your store runs, we'll tell you what it costs.

Fifteen minutes, your lead volume, your rooftops. You'll leave with a recommendation and an implementation plan, priced.