Your dealership already paid for every lead. Apex makes sure none of them go to waste.
Apex BDC picks up the first text, call, and email for your dealership. Your coordinators spend their day with the buyers ready to come in, not the ones who filled out a form at 11 p.m.
A2P 10DLC compliant · Fits the CRM your dealership already runs
Apex BDC"Is the 2024 Silverado LT still on the lot?"
An extra set of hands your BDC has been asking for.
Not a replacement for your coordinators. The first response layer that keeps the pipeline warm until one of your people is the right call.
A lead lands
A form fills at midnight. A text hits your BDC number. A caller has one question before they'll drive over. Apex catches all of it in one place instead of five.
Apex responds first
Within a minute, on the channel the buyer chose. It answers the everyday questions (price, availability, hours, trade process) and asks the next question a good coordinator would ask.
Your people take it from there
The moment a buyer is ready for a test drive, a trade number, or a real conversation, the thread lands with the right rep, with the full history attached.
The lead that came in overnight is already in a real conversation before you open.
Most deals are lost between the click and the callback. Apex closes that gap without adding a shift to your schedule.
The lead that came in at 2 a.m. doesn't sit until morning. The one that came in during a full showroom doesn't wait until your team catches up.
Your best coordinator's answer is the response every buyer gets, whether it's Tuesday morning or Saturday night.
Follow-ups happen on the cadence your team wishes they had time for. Nobody gets forgotten because someone else called out sick.
Apex scores each call for whether an appointment was actually asked for, and whether trade and finance came up at the right moment. When a call needs a manager, it says so instead of leaving it buried in a recording nobody replays.
What Apex is built to improve.
Every deployment is measured against a short list of core outcomes, agreed with your GM before go-live and reviewed against your own baseline. We don't quote someone else's numbers at you. We measure these against your store.
Measured from the second a lead lands, not from when someone opened the CRM. The goal is minutes, on the channel the buyer used.
No extra spend, no extra sources. More of the leads you already bought turning into a set, confirmed visit.
Missed calls, abandoned texts, and conversations that went quiet get picked back up instead of aging out of the pipeline.
How quickly and how consistently a lead gets the second, third, and fourth touch, tracked per rep and per source.
Tone, clarity, and whether the buyer's actual question got answered, reviewed against real transcripts.
Whichever way a buyer reaches out, someone is on the other end.
One BDC across three channels. Same tone, same information, one timeline per lead, so nobody starts a conversation twice.
- Text
Two-way SMS on your BDC number. Real replies, not blast templates. Buyers text like they'd text a friend, and Apex answers the same way.
- Voice
Picks up the calls your team can't get to. Confirms appointments and runs day-before reminders. Sounds like a coordinator, not a phone tree.
- Email
Handles the longer questions buyers still send late, trade details, financing, availability across the group.
Your people, at the moments that decide the sale.
Apex knows what to answer and, more importantly, what to hand off. Trade numbers, financing specifics, an unhappy repeat customer: the thread lands with the right coordinator with everything the buyer already said, before your rep says hello.
See what is happening across every lead.
Apex surfaces where the opportunities are right now, which conversations are waiting on a person, and how much pipeline value is sitting at risk today. Nothing about how it works is a black box, so when a deal falls out you can see exactly where and change the rule for next time.
- Every conversation, in one place
Text, voice, and email against a single lead timeline, not spread across four tabs and someone's memory.
- Live listen, live jump-in
Watch a conversation happen. Take it over in one click when your gut says a human should.
- Rules you set
Which questions Apex can answer. Which need a person. Which get escalated to a manager. All visible, all editable.
- Reviewable after the fact
Every reply and every call is saved. Coach with actual transcripts, not what someone remembers happened.
Assist your BDC. Support your managers.
Apex reviews the leads that came through your store and looks for the places opportunity leaked out: a slow first response, a price question that never got answered, a missed call nobody returned, a handoff that landed on the wrong desk.
Then it tells you what to change, in the language a manager actually uses on the floor. Not a dashboard to interpret. A short list of things worth doing differently tomorrow.
Apex Manager capabilities are part of the Apex roadmap. Ask us what is available in your store today.
- 3 leadsNo call attemptedText only, never dialed
- 2 leadsPrice question unansweredBuyer asked payment, no reply
- 4 leadsLong delay to first replyAverage 3h 40m
- 2 leadsTrade not escalatedValuation asked, no manager loop
- Reassign overnight Cars.com leads to the morning coordinator.
- Increase follow-up cadence to three touches in the first 24 hours.
- Auto-escalate any trade valuation question to the desk within 10 minutes.
Compliance and audit trail are the product, not an afterthought.
A BDC that touches thousands of buyers a month can't run on vibes. Every message Apex sends is registered, consented, quiet-hours aware, and logged against the lead, so your GM, your compliance lead, and your carrier are all working from the same record.
- Dealership stack
- Connects to the CRM and DMS your rooftop already runs, through supported data feeds and lead sources.
- Voice & SMS
- Carrier-registered messaging, verified sender IDs, and SHAKEN/STIR A-level attestation on every outbound call.
- Data residency
- US-hosted infrastructure, encrypted in transit and at rest.
Every dealership rooftop provisioned on a compliant messaging brand and campaign before a single text goes out.
Outbound texts and calls are restricted to local calling hours per the consumer's time zone, in line with TCPA guidance.
Opt-in evidence saved against every lead. STOP and HELP handled automatically and honored across every channel.
Every message, call recording, and system decision is written to an immutable lead timeline your managers can review at any time.
Fits the systems your dealership already runs.
Apex BDC connects to the CRM, DMS, service scheduler, and inventory tools most dealerships already run. Each integration is published live, in pilot, in development, or on the roadmap so you know exactly what is available to your store today.
Priced to fit your store, not a template.
Every dealership runs different lead volume, staffing, hours, and CRM setup. We build a quote around what your store actually needs, with a single monthly rate and no per-message billing surprises.
What every dealer principal asks first.
No. Apex BDC handles the first response so your team opens every day with real conversations instead of a stack of new leads. Your coordinators still own the relationship.
Growing into your dealer operating platform.
We start where the pressure is highest, BDC performance, and expand into more of the store over time so the same record follows a customer from first text to service lane.
Some capabilities are still in development. Ask us which modules are available for your store right now.
See what Apex would have done with last week's leads.
A 20-minute walkthrough on your dealership's own inbox. No slides, no pitch deck. Bring a manager, we'll show you what got missed and what Apex would have said instead.
Ask us to "Replay Last Week" with your leads so you can see the missed opportunities Apex would have recovered.